In January , Jeffrey Katzenberg, then the head of Disney’s motion wrote a memo that ended up being circulated throughout Hollywood. In late January , fax machines were humming all across Hollywood, spreading the news that Jeffrey Katzenberg, then head of production. Cameron Crowe’s Jerry Maguire has plenty of memorable scenes, little moments that have lodged in pop-culture consciousness long after.
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In fact, Katzenberg’s animated products tend to follow the “Kids katzenbegg aren’t just for kids” recipe a little too closely for my taste. In almost every instance, the performance of a film in the ancillaries echoes its performance in domestic theatrical. The film industry at that time had carved a profitable niche for itself doing the sorts of things TV wouldn’t or couldn’t do.
This theory is formally called the Product Life Cycle. That memo was widely circulated around LA within 24 hours, and I think Jeffrey was very embarrassed by the amount of criticism he and the memo received.
I hope they don’t go down the path of mass producing movies that are crap but profitable instead of challenging and good. What’s worse is that the first film he produced using the philosophy in the memo — Katzfnberg Rocketeer — was intended as an “inexpensive blockbuster” with lower-cost actors and non-profit-participants The decision-making pyramid should remain short and squat, with a minimal distance between the place where the ideas come in and the verdicts get delivered.
VidiotApr 18, Disney was on a roll from tobut that’s when they decided to open their own version of Jurassic Park. He loved and cared about almost all the peoples of the world. A Bug’s Life wasn’t specatcular, especially when compared to katzfnberg Pixar films, but it was still good. Vidiot and MikaelaArsenault like this.
We are far from unique in this state of affairs… something I take little comfort from. MikaelaArsenaultdriverdrummerVidiot and 1 other person like this. I think whenever you try to distill the idea of a hit movie down to a formula, it’s not going to work. Click here to register, or here to login if you already have an account. Yes, my password is: Again, the result seems to be a lot of material people want to see. JozefKApr 18, Even hit action films like the Bond films break the formula and try different things once in a while.
The memo, intended only for internal consumption, ended up being printed in full in Variety. I’m sure most of you already knew that Katzenberg allegedly Movie stars were bad for business.
I also get the sense that post-Katzenberg Disney stays closer to the talent-development model than the megastar model Katzenberg decried. InThe Walt Disney Studios had already been through the full cycle.
I firmly believe that the recent marriages between Japanese hardware makers and American movie makers may not be ones made in entertainment heaven. But they always want good entertainment, good stories, good acting, and a chance to forget their troubles for 2 hours in a dark theater.
How Year-Old Katzenberg Memo Changed Disney – Hit & Run :
Steve Hoffman Music Forums. As Katzenberg put it: Not sure is this has been posted before, but back inJeffrey Katzenberg typed a memo describing his thoughts on where the movie industry was and where Disney should be to continue to move forward. Maybe his warnings actually worked. Seriously, does anyone like Animal Kingdom?
The current condition of our business is typical enough of American businesses that an entire management theory has been developed to describe it. I and a bunch of other travel writers met Katzenberg last year on the maiden voyage of the world’s largest cruise ship. Looking back, he was katzwnberg But if you were to point to a company that kayzenberg that vision of a studio, it would be Pixar.
It katzenberb that businesses go through a natural development process that is comprised of four stages: There simply is no such thing as a revenue floor. I think my wife and I both like it more than our four year old.
Jeffrey Katzenberg’s notorious memo: How does it hold up 20 years later?
Leave a Reply Cancel reply Your email address will not be published. The memo anticipates some of the biggest changes in studio thinking about making family-oriented movies, especially when you realize that the most successful family movies are animated. Bring in the first Cuban child! Now, there are ominous signs of the stagnation of Maturity which leads inexorably to the disaster of Decline.
Sounds like a plan dude. I suspect he does, too. And there is nothing scientific about the movie business. It was almost Objectivist in its themes. It’s not predictable, plus audiences change radically every years.
Jeffrey Katzenberg “The World Is Changing” 1991 Disney Memo
It was okay, but I liked Antz more. Someone associated with Reason decrying smart-alecky-ness? I wish the smart-alecky Shrek franchise would spend more time entertaining my kids and less time trying to entertain me. Then why don’t you ever transform in your youtube videos?