In , the Mexican government under then-president Felipe Calderón enacted the Ley Antiobesidad, or anti-obesity law. This required. Turnbaugh PJ,; Ley RE,; Mahowald MA,; Magrini V,; Mardis ER,; Gordon JI.: An obesity-associated gut microbiome with increased capacity for energy harvest. Reportaje – Inefectividad de la Ley Antiobesidad Reportaje – Inefectividad de la Ley Antiobesidad · 47 views • 3 years ago · Contaminación Auditiva

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Despite scientific evidence about the links between sweetened beverages and increasing rates of obesity and overweight, an important number of public institutions and several scientific associations in the area of nutrition and physical activity have received support from the beverage industry, which sends a contradictory message to the population. In Mexico and Colombia the marketing strategy antiobedidad focused in school cafeterias and kiosks without any control by authorities.

The perils of ignoring history: In Costa Rica the beverage industry has expanded their commercial activities, establishing new points of sale in public and private schools.

Consumo de bebidas para una vida saludable: Change, challenge and opportunity for beverage players.

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Prevention Research Center in St. Organizations such as Oxfam-UK and “El poder del consumidor-Mexico” have denounced these types of tactics in the context of the “Anti-obesity law” recently discussed in the Mexican congress. This agreement includes the installation of temporary “hydration stand points”, sale stands which include the selling of sweetened beverages and an aggressive visual campaign to market their products.

It’s gone from a small, manageable U. Universidade Federal de Pelotas. Brazilian David and multinational Goliath.

Can food be companies be trusted to self-regulate? Accepting support from transnational sweetened beverage corporations to fund physical activity initiatives also brings negative health consequences from their products, particularly for vulnerable populations such as children and low socioeconomic status communities.


Prevention Research Center in St. If this industry wants to contribute to human well being, as it has publicly stated, it should avoid blocking legislative actions intended to regulate the marketing, advertising and sale of their products. How similar is Big Food? If this industry really wants to contribute to the well being of society, as they publicly declare, they should avoid blocking legislative actions to regulate the marketing and accessibility of sweetened beverages.

Sponsorship of physical activity programs by the sweetened beverages industry: Big Tobacco played dirty and millions died. The aforementioned cases are only some examples of the numerous initiatives of physical activity promotion supported by Coca Cola and PepsiCo in Latin American countries.

Marketing of unhealthy food to young children. This event, which has previously been the face for public health research of physical activity around the world, became a demonstration of the influence gained by Coca Cola, k as summarized in these words by Simon from the University of California: Television food marketing to children revisited: Atniobesidad Federal de Pelotas.

Ounces of prevention- the public policy case for taxes on sugared beverages. Change, challenge and opportunity for beverage players.

An analysis of corporate lobbying and deception to undermine children’s health. Nantwich; [cited Sep 01]. ReadCube Visualizar o texto. J Law Med Ethics.

Sin dieta ni ejercicios, estos científicos trabajan en una píldora anti obesidad | Telemundo

Can food be companies be trusted to self-regulate? Big Tobacco played dirty and millions died. Given this growing regulatory environment in developed countries, the beverage industry has redirected its marketing efforts to countries with emerging economies, where their products still have moderate levels of market penetration, favorable legal contexts and a relatively weak civil society in comparison to Europe and the United States.


Am J Prev Med. In order to accomplish its commercial goals in Latin America and achieve an appropriate normative environment for its interests, the sweetened beverage industry aggressively lobbies antiobesldad government levels of several countries in the region.

An analysis of corporate lobbying and deception to undermine children’s health. The worldwide battle against soft drinks in schools. Keeping in mind a commitment to social welfare, public health researchers and health professionals should consider the importance of coherent decision-making that harmonizes with principles of health promotion.

Consumo de bebidas para una vida saludable: All beverage corporations have adopted uniform silence on the scientific evidence and have intense lobbying underway in order to frustrate regulatory efforts. In addition, it mentions that in order to achieve this objective Coca Antioesidad will establish strong links with governmental agencies and experts from the health anntiobesidad in different countries of Latin America.

Washington; [cited sep 01]. Effects of soft drink consumption on nutrition and health: Washington University in St. To this end, the multinational beverage corporations have invested large amounts in support of physical activity programs, as well as studies and initiatives in Latin America.

Am J Public Health. In Argentina, this company has supported inter-college football championships since and also provides “nutritional information to motivate the children in the adoption of healthy lifestyles”. This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity.

Washington University in St. These seemingly altruistic initiatives by the beverage industry are actually designed to improve their public image and promote political influence in order to block regulations that go against their interests.